A consistent image with a clear message
The new look will be dominated by the color green, which stands for sustainability, consistency, and the values that Procon-Grumbach pursues in its products and services. Watercolor paintings with nature motifs serve as background elements, establishing a connection to the company's location in Vogelsberg and giving the appearance a personal, recognizable touch. The design is complemented by modern typography, a matching icon set, and a completely redesigned logo that rounds off the brand image.
A central component of the relaunch is the website, which has been completely redesigned. Not only does it feature a modern, user-friendly design, but for the first time it also presents both of Procon-Grumbach's product lines equally: automation and incubation. This enables customers and partners to find the information they need more quickly and gain a comprehensive overview of the entire range of services..
In addition, social media channels, various print advertisements, textiles, and Word and PowerPoint templates were also redesigned. This means that Procon-Grumbach will now have a consistent, modern, and effective presence across all communication channels—from its digital presence to everyday use in the office or at trade fairs.
“With the new corporate design, we are creating an image that makes our values visible and clearly presents our two product lines. For our customers, this means greater clarity, greater recognition, and a modern image that inspires confidence,” explains Nico Herth, Managing Director of Procon-Grumbach.
A glimpse into the future
And that's just the beginning: the next step will be to comprehensively revamp Procon-Grumbach's online shop. The aim is to make the shopping experience even more convenient for customers and further strengthen the brand digitally.
With its new corporate design, Procon-Grumbach is setting an important milestone for the further development of the company and demonstrating that tradition and innovation go hand in hand here.
