With its new slogan, “Because every life counts,” Procon-Grumbach is sending a strong message about animal welfare and species conservation. This message will be at the heart of all new advertising and will shape the company's entire external communications.
With its new slogan, Procon-Grumbach is emphasizing its responsibility in the area of animal welfare and species conservation. The company is thus making it clear that there is more to its products than just technology: a clear commitment to protecting endangered species and supporting a sustainable future.
Procon-Grumbach has been a partner to breeders, zoos, reptile keepers, and species conservation organizations worldwide for many years. With high-quality incubators, intensive rearing equipment, and reptile incubators, the company lays the foundation for healthy offspring and thus actively contributes to the conservation of endangered species.
“Species conservation starts small – with every egg, every young animal that gets a chance at life. With our claim, we want to emphasize that every single animal counts and that our commitment is focused precisely on this,” explains Nico Herth, Managing Director.
The new claim is therefore not just a communication promise, but an expression of a corporate philosophy: to view animals not as a resource, but as valuable lives that must be protected. Procon-Grumbach has been supporting international species conservation projects for many years and works closely with experts to ensure the long-term survival of rare species.
“When it comes to preserving biodiversity, every life contributes—whether it's a rare reptile species, an exotic bird chick, or a wild animal in human care. That's exactly what we stand for: Weil jedes Leben zählt / Because every life counts,” says Nico Herth.
